Game On, Boston: Activate to Open First Area Location at South Bay Center, Secured by Summit Realty Partners, Inc.

Summit Realty Partners is proud to announce that Activate, the immersive gaming and entertainment experience, is COMING SOON to South Bay Center in Dorchester, offering 11,140 square feet of action-packed space to play, compete, and have a blast! This marks Activate’s first location in the Boston market and a major milestone for its growing U.S. expansion. The lease was completed in collaboration with property owner Allstate Road (Edens) LLC.

Located alongside top national brands like Best Buy, Nike, Target, Crumbl Cookies, Dave’s Hot Chicken, Starbucks, and AMC Theatres, South Bay Center is a premier destination for shopping, dining, and entertainment—and it’s only getting better. Activate’s arrival will enhance the center’s vibrant mix, bringing a cutting-edge, tech-fueled experience that appeals to guests of all ages.

In recognition of the impact and significance of this deal, Summit Realty Partners received a CoStar Power Broker Quarterly Deal Award, celebrating the team’s strategic execution and market insight.

“Activate is a perfect addition to South Bay Center and a strong match for the Boston market,” said Travis Ginsberg from Summit Realty Partners. “It’s an innovative, high-energy concept that not only drives foot traffic but also elevates the overall experience at the center. This is exactly the type of engaging, next-generation tenant today’s consumers are craving.”

Summit Realty Partners is actively seeking additional sites across the region to support Activate’s continued growth. The brand is looking to bring the fun to even more communities by targeting dynamic retail corridors, entertainment hubs, and mixed-use destinations.

Congrats to Travis and Chris for leading the way on this exciting project and bringing a high-impact entertainment brand to Boston!

For leasing inquiries or site submissions, please contact Summit Realty Partners by visiting www.summitrealtypartners.com, call 781.862.9700 / or email go@sumrp.com.

With over 25 years of experience, Summit Realty Partners, Inc. is a full-service commercial real estate firm headquartered in Lexington, Massachusetts, specializing in leasing, sales, and advisory services throughout New England.

Posted on August 15, 2025